Amherst Magazine

The Survey

As part of the case study, Amherst seniors created and administered a survey that helped them figure out what fellow “millennials” might want in a hotel. Here are some of the survey questions.

  1. What are your favorite brands?

  2. What are the three coolest and most innovative mobile apps, and why?

  3. What is the best vacation or hotel you remember?

  4. Thinking broadly, as a millennial consumer, what would you like to see companies spend more resources on nowadays?

  5. Just an exercise: If you were the CEO of a global hotel company, what innovative strategies would you pursue?