"Great Careers in Advertising and Marketing"
Elliott Easterling '93 will present the career landscape in the marketing and advertising industry. He will talk about options for working at tech startups, big brands and advertising agencies. He will also present the range of jobs and roles that are available to students interested in this field and lay out strategies for landing jobs and internships.
One of the myths that Elliott wants to dispel is that there is no role for scientists in marketing. Elliott works in an area of marketing that leverages both creative and quantitative minds. Math, bio, chem and physics majors are welcome to attend!
Elliott is a 15-year digital marketing veteran who runs two businesses: a digital advertising agency, Red Bricks Media (RBM), and a Web incubator, Folsom Media.
In 2003, Elliott launched RBM and has been instructive in leading its fast-paced growth and regional expansion, servicing the needs of some of the world’s biggest brands. Elliott’s relentless pursuit of innovation and excellence has produced a sequence of new service lines that have consistently set the pace for the digital advertising industry. Prior to his current roles, Elliott was VP of sales and account management at Digital Impact (now Acxiom Digital) and oversaw 60 percent of the company’s accounts. Armed with a B.A. from Amherst College and a master’s degree in international technology management from UC San Diego, Elliott’s abiding interests include fluency in two languages, an appreciation for painting and photography and extensive world travel.