Information Technology Strategies: How Leading Firms Use IT to Gain an Advantage cover
Information Technology Strategies: How Leading Firms Use IT to Gain an Advantage
by Dr. William V. Rapp (Bill) '61
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Oxford University Press; 2002; 336 pp.
Genre: Non-fiction
Category: Technology
Additional Information - Library Catalog

Rapp, a professor of international trade and business at the New Jersey Institute of Technology, discusses the methods by which market-dominating firms use Information Technology (IT) strategically. Rapp argues that, rather than reorganize to accommodate IT, leading IT users find ways to bring the technology into previously existing core competencies, organizations and procedures. He goes on to explain how the incorporation of IT into a previously existing structure results in long-term competitiveness, in part by making the new IT-facilitated structure difficult to use as an applicable model for another firm hoping to integrate IT. The book explains the methods and reasoning behind leading IT strategies, in an effort to help managers answer the question, “How do we advantageously harness the new information revolution?”