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April 2013 Featured Book

Masters of Disaster: The Ten Commandments of Damage Control
by Christopher Lehane '90

Masters of Disaster is a vital and fun read full of back-room tales for those who want to learn from America's greatest corporate and political scandals.”— The Huffington Post


"Masters of Disaster is a vital and fun read full of back-room tales for those who want to learn from America's greatest corporate and political scandals." -  The Huffington Post

Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career.

In Masters of Disaster, Lehane, Fabiani and Guttentag, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you.

 
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