- What is Life Cycle Analysis, and what information does it give us about the things we buy that we did not know before?
- Given what Life Cycle Analysis reveals, do you agree that what’s sold today as “Green” is largely a mirage?
- Why does the brain’s system for recognizing threats not react to crises like global warming?
- Who would be more ecologically intelligent and why: a Bedouin nomad or a Wall Street banker?
- Which would be the better ecological choice: buying roses from Kenya or from the Netherlands in London in January? What is the new math that can answer such questions?
- How did transparency remove most trans-fats from our diet?
- What market dynamic drives a virtuous cycle, where full transparency about the ecological impacts of goods results in more sustainable practices in industry?
- What is our chemical “body burden”, and why do current toxicology tests need to be reconceived?
- Wal-Mart has announced it is developing a sustainability index for the products it carries. Do you think that one day other retailers will also post eco-ratings of their products along with the price? If so, will it matter to shoppers? To suppliers?
- Can ecological transparency in the marketplace drive a perpetual upgrade of the eco-impacts of the things we make and buy?
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