The Economy of You
by Kimberly Palmer '01
"In a world of zero job security, you need to create a stream of income in addition to your regular 9-to-5 job... Palmer walks you through various business issues, such as figuring out what business to create, finding a place to sell your goods or services, branding, marketing and making the time to do it all." - The Washington Post
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The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it - entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They're adding to their incomes and creating safety nets in case the ax falls at work. In the process, they're unlocking their creativity and finding a sense of fulfillment they never dreamed possible.
Senior money editor and consumer blogger at U.S. News & World Report Kimberly Palmer illuminates the stories behind this growing movement, starting with her own entrepreneurial journey. Triggered by the job anxieties of a turbulent profession and income demands of a new baby, her self-created series of financial planners, along with other freelance work, supplied the additional revenue stream she needed.