Alumni and Parent Programs Logo
In the summer of 2013 the Amherst Alumni and Parent Programs team worked with a local design firm, Transit Authority Figures, to create a comprehensive look for Alumni and Parent Programs' materials.
While researching in the Amherst College Archives and Special Collections, we came across the image (below) from the 1904 reunion trophy brochure. This image was the starting point in creating the updated Alumni and Parent Programs logo. The Amherst 'A' was also inspired from a turn-of-the-century athletic team photo kept in the Amherst College Archives.
The logo is not intended to replace the college's seal but rather to echo it and distinguish communications to alumni.
Inspiration for the Amherst 'A'