As part of the case study, Amherst seniors created and administered a survey that helped them figure out what fellow “millennials” might want in a hotel. Here are some of the survey questions.
- What are your favorite brands?
- What are the three coolest and most innovative mobile apps, and why?
- What is the best vacation or hotel you remember?
- Thinking broadly, as a millennial consumer, what would you like to see companies spend more resources on nowadays?
- Just an exercise: If you were the CEO of a global hotel company, what innovative strategies would you pursue?