The purpose of the organization would be to appreciate hip-hop culture. Hip-hop culture doesn't stop at just the music, but includes dj-ing,hip-hop dance,rap,R&B, and fashion. The club will also feature a blog accessible by Amherst students giving them hip-hop songs to try out, videos concerning the culture, and member created blog posts about various elements of hip-hop. Ultimately, the club will be a finished product when interested members, have access to the equipment needed to publish their own elements of hip-hop such as recording equipment for singers and rappers, and HD cameras for interested dancers. All content published by the Hip-Hop club will really be pushed to be conscientious, reflective, artful and expressive, so that the club preserves intellectualism as a core core concept behind the club.