Every day students receive an email of college announcements, but how often do student actually read this email in its entirety? I believe students would prefer these announcements in a more condensed, entertaining and aesthetically pleasing form, which is why I'm proposing AC News, a completely student-run TV broadcast station. Ideally AC News would run daily on a local TV station, as well as stream on demand on the Amherst webpage. It highlight well-rounded topics Including Worldly News, College News and Upcoming Events, Sports Updates, Weather Forecasts, the Val Menu for the day, and more! Advertisements would be placed around campus calling all students who wish to fill broadcast positions both in front of and behind the camera, such as news anchors, sports and weather correspondents, editors and camera-workers.