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Tools
Subject to change as necessary
Early October
First appeal mailed to all alumni and families
Mid-October
Email appeal to all alumni and families
October 12 - December 9
Student Phonathon
November
Class Agent Appeal
December
Appeal mailed to all “mail-likely” alumni and families
Emails throughout the month
December 31
Final calendar year-end appeal
February
Email Appeal
February 2 - 13
Sock Giveaway Campaign (includes one email to current year and recurring donors)
March
Email Appeal
Class Agent Appeal
April 13
Giving Day!
May
Irradient Society email appeal
Email appeal
June
Mail, emails, texting, calls throughout the month
June 30
Final fiscal year-end appeal