In his May 24 column, David Leonhardt described the college’s efforts to recruit more lower- and middle-income students and boost financial aid. “Amherst has shown that building a better meritocracy is possible, by doing, as [President Anthony W.] Marx says, ‘everything we can think of,’” Leonhardt wrote. The column prompted also prompted pieces by MSNBC and on The Chronicle of Higher Education and CBS MoneyWatch websites.