Editorial Values
The value of our work is dependent upon trust—specifically, the reader’s ability to trust that the reporting on all of our platforms is complete and accurate, and that the writing is graceful and clear. We value editorial content that is not only honest and informative but also compelling to read, and we value storytelling that makes creative use of the media, tools, talent, and platforms at our disposal.
Editorial Approach
There are countless stories to tell about Amherst College. Our editorial team has the resources to pursue only a relatively small number of them at any point in time. In weekly editorial meetings, we discuss, debate, and often make difficult judgments about which stories to cover and how to cover them.
Our editorial process is guided by our strategic communications plan, and focuses on five core themes that are at the heart of every story we tell:
- SENSE OF PLACE
Amherst’s identity is rooted in our physical campus and our place in the immediate community, the region, the nation, and the world. - SHARED COMMUNITY
We are committed to fostering a community where everyone —faculty, students, staff, alumni, and families — feels a sense of belonging and a connection to our mission and to each other. - EXAMINING AMHERST’S PAST, PRESENT, AND FUTURE
We both celebrate our history and seek to scrutinize and learn from it with honesty and integrity. We commit to making continued progress toward living up to our mission in the years to come. - PURSUING KNOWLEDGE AND UNDERSTANDING
Curiosity is at the heart of what we do. A small, residential liberal arts community gives students, faculty, and staff the freedom to pursue their passions and grow our understanding of the world. - SERVING THE GREATER GOOD
We stand for and promote the principles of critical thinking, intellectual curiosity, moral courage, and civil discourse that support a healthy democracy.
The Editorial Director makes the final decision on which stories we cover and how we cover them.
