Visual indentity pieces, including a mammoth logo, the college wordmark, and a color chart

Visual Identity Toolkit

Find official Amherst College logos and more, as well as instructions for use, in our Visual Identity Toolkit (VIT).

Our Services

Su Auerbach, the Design Director for Amherst College, provides all variety of creative services and support for your print and design needs.  We offer professional design services for posters, brochures, annual reports and more, and often suggest external vendors. We also coordinate printing with on and off campus vendors.

Suzanne M. Auerbach

Suzanne M. Auerbach

Design Director for Print & Web Communications

I design and produce print materials and publications for Amherst College. My projects include: admission publications, annual reports, posters, programs, postcards, calendars, music series and arts calendars, environmental banners, exhibition signage, museum catalogs and books.

Graphic design is a collaborative endeavor. I work closely with the College photographer and web designer, as well as our editors.

The “visual representation” of the College—the creative manner that text and images are organized to tell Amherst’s many stories—is a central focus of my work, both for print and web. The recent introduction of our Visual Identity Toolkit, which provides design guidelines and graphic elements (font palette, color palette, symbols, a mammoth!) is a great resource for the College.

Contact me about the Visually Identity Toolkit and other design, production and photo search questions.

Pronouns: she/her/hers

Roberta L. Diehl

Director of Digital Communications

As Director of Digital Communications, I lead the creative team responsible for producing online, print, photography and video content, setting strategies, prioritizing requests, and recommending and implementing tools to improve the efficiency of our work. I also collaborate with IT on projects involving mobile apps, digital signs and online directories, and work with Advancement and Admission to support their digital communications endeavors.

Contact me if you have questions, requests or suggestions related to web, print, photography or video. 

Pronouns: she/her/hers