Amherst College’s Visual Identity Toolkit (VIT) includes official logos, typefaces, and colors, along with specifications for use. Adhering to the VIT will ensure that the College’s visual identity remains strong and cohesive across its many applications, reinforcing the connection and importance of departments, offices, and groups to the College. When your materials look “officially Amherst,” everyone will know your affiliation.

Please explore this site and download the graphics. If you have any questions, please contact us at or (413) 542-2321. 

Your Communications Team