Amherst College’s Visual Identity Toolkit (VIT) includes official logos, typefaces, and colors, along with specifications for use. Adhering to the VIT will ensure that the College’s visual identity remains strong and cohesive across its many applications, reinforcing the connection and importance of departments, offices, and groups to the College. When your materials look “officially Amherst,” everyone will know your affiliation.

Please explore this site to learn more and to download official Amherst College assets. If you have any questions, please contact the Communications design team at or (413) 542-2321. 

An Introduction to Amherst’s Visual Identity

January 2024

Willa Jarnagin, of the Communications design team, introduces the Amherst College Visual Identity Toolkit, explaining why it’s important to use our branding assets and how you can access them.