Amherst College Primary Color Palette

IMPORTANT: To obtain optimal colors for screen (RGB) and print (CMYK) color spaces, we have in many cases chosen colors that are not direct translations from one space to the other. For that reason, simply converting your RGB file to CMYK (or vice versa) will NOT result in colors true to our palette.

Please use the values we have provided for each medium, rather than converting a color within an application.

  • Hexadecimal and RGB colors are for graphics to be used on screens, such as websites, emails, PowerPoint slides, and digital signs.
  • CMYK and PMS colors are for printed pieces or merchandise, such as posters, brochures, t-shirts, mugs, etc. (Note that Word documents do not support CMYK, so if printing from Word, your colors might not be optimal.)

Purples

“MAMMOTH PURPLE” is the main color in the Amherst College Identity.

Mammoth Purple Night
HEX: #311a4d
RGB: 49, 26, 77
CMYK: 85,100,6,38
PMS: 2627
MAMMOTH PURPLE
HEX: #3f1f69
RGB: 63, 31, 105
CMYK: 82, 97, 0, 0
PMS: 267
Mammoth Purple Dusk
HEX: #5d3c85
RGB: 93, 60, 133
CMYK: 87, 97, 0, 0
PMS: 7679
Mammoth Purple Light
HEX: #856cb0
RGB: 133, 108, 176
CMYK: 51, 61, 0, 0
PMS: 2655
Mammoth Purple Pale
HEX: #b7a5d3
RGB: 183, 165, 211
CMYK: 35, 42, 0, 0
PMS: 2645

 

Mammoth Purple Stomp
HEX: #470a77
RGB: 71,10,119
For digital use only

Grays

Robert Frost
HEX: #505061
RGB: 80, 80, 97
CMYK: 44, 34, 22, 77
PMS: Cool Gray 11C
Iron Frost
HEX: #767481
RGB: 118, 116, 129
CMYK: 30, 22, 17, 57
PMS: Cool Gray 9C
Thundersnow
HEX: #aeaeb2
RGB: 174, 174, 178
CMYK: 13, 9, 10, 27
PMS: Cool Gray 5C
Permafrost
HEX: #d2cfcd
RGB: 210, 207, 205
CMYK: 5, 3, 5, 11
PMS: Cool Gray 2C
Tusk
HEX: #e2e1db
RGB: 226, 225, 219
CMYK: 4, 2, 4, 8
PMS: Cool Gray 1C

 


Accent Colors

Ice Age Night Dark
HEX: #0080A8
RGB: 0, 128, 168
Ice Age Night
HEX: #0099bc
RGB: 0, 153, 188
CMYK: 93,4,8,24
PMS: 7704
Ice Age
HEX: #00b8d5
RGB: 0, 184, 213
CMYK: 77,0,16,0
PMS: 2199
Ice Age Morning
HEX: #64dfeb
RGB: 100, 223, 235
CMYK: 50,0,12, 0
PMS: 2197

 

Spring Leaf Darker
HEX: #376A35
RGB: 55, 106, 53
Spring Leaf Dark
HEX: #458246
RGB: 69, 130, 70
CMYK: 76, 4, 100, 21
PMS: 7741
Spring Leaf
HEX: #5ba151
RGB: 91, 161, 81
CMYK: 65, 0, 100, 0
PMS: 368
Spring Leaf Light
HEX: #93d28f
RGB: 147, 210, 143
CMYK: 31, 0, 51, 0
PMS: 366

 

Autumn Leaf Darker
HEX: #C24B29
RGB: 194, 75, 41
Autumn Leaf Dark
HEX: #cc5833
RGB: 204, 88, 51
CMYK: 0, 82, 94, 2
PMS: 173
Autumn Leaf
HEX: #df723d
RGB: 223, 114, 61
CMYK: 0, 74, 100, 0
(Print CMYK at 85%)
PMS: 164
Autumn Leaf Light
HEX: #fea065
RGB: 254, 160, 101
CMYK: 0, 41, 78, 0
PMS: 150

Approved One-Color Combinations

Approved One Color Combinations

Approved Color Combinations

Approved Color Combinations