Amherst College Color Palette

Amherst’s school colors are PURPLE and WHITE. Our official palette includes a range of purple tones, as well as secondary colors that can be used in smaller proportions.

  • Avoid using our non-purple colors in a manner that suggests that the school colors are anything other than purple and white (e.g., our school colors are not purple and orange). 

Digital and print colors are not interchangeable. 

  • Hexadecimal and RGB colors are for digital use, such as on websites or social media.
  • CMYK and PMS colors are for printed pieces or merchandise.
  • Use the colors specified below; do not convert colors in a design application.

Contact the Communications design team at commassets@amherst.edu for guidance.


Primary Color Palette

“MAMMOTH PURPLE” is the main color in the Amherst College Identity.

Mammoth Purple Night
HEX: #311a4d
RGB: 49, 26, 77
CMYK: 85,100,6,38
PMS: 2627
MAMMOTH PURPLE
HEX: #3f1f69
RGB: 63, 31, 105
CMYK: 82, 97, 0, 0
PMS: 267
Mammoth Purple Dusk
HEX: #5d3c85
RGB: 93, 60, 133
CMYK: 87, 97, 0, 0
PMS: 7679
Mammoth Purple Light
HEX: #856cb0
RGB: 133, 108, 176
CMYK: 51, 61, 0, 0
PMS: 2655
Mammoth Purple Pale
HEX: #b7a5d3
RGB: 183, 165, 211
CMYK: 35, 42, 0, 0
PMS: 2645

 


Secondary Color Palette

Our secondary colors may be used in small proportions. Avoid using the secondary colors in a manner that suggests that the Amherst College school colors are anything other than purple and white.

Ice Age Night Dark
HEX: #0080A8
RGB: 0, 128, 168
Ice Age Night
HEX: #0099bc
RGB: 0, 153, 188
CMYK: 93,4,8,24
PMS: 7704
Ice Age
HEX: #00b8d5
RGB: 0, 184, 213
CMYK: 77,0,16,0
PMS: 2199
Ice Age Morning
HEX: #64dfeb
RGB: 100, 223, 235
CMYK: 50,0,12, 0
PMS: 2197

 

Spring Leaf Darker
HEX: #376A35
RGB: 55, 106, 53
Spring Leaf Dark
HEX: #458246
RGB: 69, 130, 70
CMYK: 76, 4, 100, 21
PMS: 7741
Spring Leaf
HEX: #5ba151
RGB: 91, 161, 81
CMYK: 65, 0, 100, 0
PMS: 368
Spring Leaf Light
HEX: #93d28f
RGB: 147, 210, 143
CMYK: 31, 0, 51, 0
PMS: 366

 

Autumn Leaf Darker
HEX: #C24B29
RGB: 194, 75, 41
Autumn Leaf Dark
HEX: #cc5833
RGB: 204, 88, 51
CMYK: 0, 82, 94, 2
PMS: 173
Autumn Leaf
HEX: #df723d
RGB: 223, 114, 61
CMYK: 0, 74, 100, 0
(Print CMYK at 85%)
PMS: 164
Autumn Leaf Light
HEX: #fea065
RGB: 254, 160, 101
CMYK: 0, 41, 78, 0
PMS: 150

 

Robert Frost
HEX: #505061
RGB: 80, 80, 97
CMYK: 44, 34, 22, 77
PMS: Cool Gray 11C
Iron Frost
HEX: #767481
RGB: 118, 116, 129
CMYK: 30, 22, 17, 57
PMS: Cool Gray 9C
Thundersnow
HEX: #aeaeb2
RGB: 174, 174, 178
CMYK: 13, 9, 10, 27
PMS: Cool Gray 5C
Permafrost
HEX: #d2cfcd
RGB: 210, 207, 205
CMYK: 5, 3, 5, 11
PMS: Cool Gray 2C
Tusk
HEX: #e2e1db
RGB: 226, 225, 219
CMYK: 4, 2, 4, 8
PMS: Cool Gray 1C

Approved One-Color Combinations

Image
Approved One Color Combinations