Tiempos A

Primary Official Typeface

Amherst’s official serif typeface is Tiempos. This typeface offers a wide range of weights, allowing for small and digital use without degradation. It expresses the classic, academic and collegiate qualities of the Amherst identity. Consistent use of this official typeface helps reinforce Amherst’s identity.

Email:  commassets@amherst.edu for information on acquiring Tiempos.

Tiempos Sample


Primary Athletic Typeface

Amherst’s official athletic serif typeface is Soho. This typeface offers a range of weights and widths, allowing for small and digital use without degradation, and expresses the classic, academic and collegiate qualities of the Amherst identity. Correct and consistent use of this official typeface helps reinforce the College’s identity. All athletic and spirit wordmarks are set in Soho Bold Condensed.

Email: commassets@amherst.edu for information on purchasing Soho.

SoHo Sample


Setimo A

Secondary Official Typeface

Amherst’s official sans typeface is Setimo. This typeface offers a wide range of weights, allowing for small and digital use without degradation. It acts as a complement to Tiempos. Consistent use of this official typeface helps reinforce the College’s identity. Note, Setimo usually needs to have its tracking (the spacing between the letters) tightened when used at headline sizes. Also, Setimo was not designed to be used in small caps.

Email: commassets@amherst.edu for information on acquiring Setimo.

Setimo samples


Alternate Serif Typeface

When Tiempos is unavailable, Times New Roman should be used in its place.

Times Roman Sample


Alternate Athletic Serif Typeface

When Soho is unavailable, Bitter should be used in its place. Bitter can be downloaded from Google Fonts.

Bitter Sample


Alternate Sans & Athletic Typeface

When Setimo is unavailable, Arial should be used in its place.

Arial Sample


Primary Type Styling

Mixing Tiempos and Setimo typefaces:

Alternate Type Styling

Alternate Type Styling