VIT Glossary

Academic/Administrative Marks

These marks are the official symbols of the College’s academic and administrative departments. These marks include the following elements: the monogram, the college seal, the mammoth, mammoth head and wordmarks.

Athletic Marks

Athletic marks are the official symbols of the Amherst Athletic Department for its intercollegiate sports teams. These marks include: the mammoth, the mammoth head, wordmarks and the outlined monogram.

Configuration

Configuration is the prescribed relationship among the sizes and positions of two or more graphic elements within a lockup.

Lockup

The lockup is an approved combination of the graphic identity elements. Combined in a precise manner, these elements create a distinct logotype for Amherst.

Monogram

The monogram is the shorthand identifier for Amherst College that can be used in various combinations.

Small Use Version

The small use version is to be used whenever the final size of the reproduced artwork will be less than the cut-off size specified for that element.

Spirit Marks

Spirit marks are expressions of school spirit and are used primarily on products for college students and alumni. These marks include: the mammoth, the mammoth head, wordmarks and the outlined monogram.

College Seal

The college seal is the imprimatur of Amherst College. It should be used in the most formal applications and expressions of the identity, either as a stand-alone graphic element or in conjunction with the primary wordmark.

Wordmark

The wordmark is a unique typographic signature that displays the Amherst name.