Academic/Administrative Logos
These logos are the official symbols of the College’s academic and administrative departments. These logos include the following graphical elements: the monogram, the college seal, the mammoth, mammoth head, and wordmarks.
Athletic Logos
Athletic logos are the official symbols of the Amherst Athletic Department for its intercollegiate sports teams. These graphical elements include: the mammoth, the mammoth head, wordmarks, and the outlined monogram.
Logo Lockup
A logo lockup is an approved combination of the graphical elements (e.g., the mammoth) and text (e.g., a department name).
Monogram
The monogram is the shorthand identifier for Amherst College that can be used in various combinations.
Small-Use Version
The small-use version is to be used whenever the final size of the reproduced artwork will be less than the cut-off size specified for that element.
School Spirit Graphics
Spirit graphics are expressions of school spirit and are used primarily on products for college students and alumni. These include: the mammoth, the mammoth head, wordmarks, and the outlined monogram.
College Seal
The college seal is the imprimatur of Amherst College. It should be used in the most formal applications and expressions of the identity, either as a stand-alone graphic element or in conjunction with the primary wordmark.
Wordmark
The wordmark is a unique typographic signature that displays the Amherst name.