Academic/Administrative Logos

These logos are the official symbols of the College’s academic and administrative departments. These logos include the following graphical elements: the monogram, the college seal, the mammoth, mammoth head, and wordmarks.

Athletic Logos

Athletic logos are the official symbols of the Amherst Athletic Department for its intercollegiate sports teams. These graphical elements include: the mammoth, the mammoth head, wordmarks, and the outlined monogram.

Logo Lockup

A logo lockup is an approved combination of the graphical elements (e.g., the mammoth) and text (e.g., a department name). 

Monogram

The monogram is the shorthand identifier for Amherst College that can be used in various combinations.

Small-Use Version

The small-use version is to be used whenever the final size of the reproduced artwork will be less than the cut-off size specified for that element.

School Spirit Graphics

Spirit graphics are expressions of school spirit and are used primarily on products for college students and alumni. These include: the mammoth, the mammoth head, wordmarks, and the outlined monogram.

College Seal

The college seal is the imprimatur of Amherst College. It should be used in the most formal applications and expressions of the identity, either as a stand-alone graphic element or in conjunction with the primary wordmark.

Wordmark

The wordmark is a unique typographic signature that displays the Amherst name.