March 25, 2002
Director of Media Relations

AMHERST, Mass.— Mexican-American filmmaker Gregorio Rocha will present a multimedia discussion of the lost film archive of Edmundo Padilla, an itinerant Mexican-American exhibitor, on Thursday, April 4, at 7 p.m. in Stirn Auditorium. This event, the final presentation in a semester-long Mexican-American film series, will be free and open to the public.

Rocha, a resident of New York and Mexico City, has been making independent films and videos for 15 years. His explorations of Mexico-U.S. cross-cultural issues have been realized in both experimental and traditional productions that have won top prizes in film festivals in both the U.S. and Mexico. Wars and Images (1996) treats the history of visual representations that Americans and Mexicans have created about each other, focusing on the still- and motion-picture imagery of three wars. The stereotyped “Gringo” characterizes the Mexican-American War; the “Greaser” reflects the Mexican Revolution; and the “Amigo” distinguishes the 20th-century revision of U.S. influence in Mexico in the time of the World War II and the “Good Neighbor policy.” Other films by Rocha include The Arrow (1996), an experimental film about the search for Aztec roots, and Railroad to Utopia (2000). His work has been honored by the Rockefeller Foundation, Fondo Nacional para la Cultura y las Artes, Sistema Nacional de Televison Cultural and 22 Cinefest, San Antonio.

Rocha’s presentation will be followed by a reception in the Mead Art Museum. This event is in conjunction with the exhibition Casa Mañana: The Morrow Collection of Mexican Popular Arts on view in the Fairchild Gallery of the Mead Art Museum through April 21. Support for the exhibition and public programs has been provided in part by the U.S.-Mexico Fund for Culture/Fideicomiso para la Cultura México-EUA.

The Mead Art Museum is open Tuesday through Sunday, 10 a.m. to 4:30 p.m., Thursday evenings until 9 p.m., and is closed on Mondays and holidays. More information can be obtained on the Museum’s Website or by calling the Mead Art Museum at 413/542-2335.