March 26, 2004
Director of Media Relations

AMHERST, Mass.- Sut Jhally, founder and director of The Media Education Foundation, will give a multi-media presentation, "Tough Guise: Violence, Media and the Crisis in Masculinity," on Tuesday, March 30, at 8 pm. in the Cole Assembly Room (Converse Hall) at Amherst College. He will explain how the crisis of violence in America is actually a crisis in the societal construction of masculinity, and address concerns about the raising of "better men."

A professor of communications at the University of Massachusetts/Amherst, Jhally is known to students and faculty on college campuses across the country for his controversial and award-winning films, such as Dreamworlds: Desire/Sex/Power in Music Video. MTV network threatened a lawsuit in response to this film, which The Los Angeles Times called "a scathing examination of pop video's use and abuse of women." Other films include Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire, Advertising and the End of the World and Wrestling with Manhood, dealing with issues such as commercialism and popular culture, violence and gender. Jhally is also author of four books and numerous scholarly and popular articles.