Ask Big Questions

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Provost’s Initiative Prompts Amherst to “Ask Big Questions”

Submitted on Monday, 4/14/2014, at 8:46 AM

By Katherine Duke ’05

Earlier this semester, mysterious signs began to pop up around the Amherst campus. A banner above the entrance to Frost Library asked WHEN DO WE CONFORM?. Posters appeared on every bulletin board, featuring question marks and the letters ABQ. Many people didn’t know what to make of them. One evening in Valentine Dining Hall, I overhead one Breaking Bad fan mutter to another, “Does that stand for ‘Albuquerque’?”