Lembo Looks at TV in New Book

July 30, 2001 Director of Media Relations 413/542-8417AMHERST, Mass.— In the recently released book Thinking Through Television ($54.95 cloth, $19.95 paper, 544 pp., Cambridge University Press, New York 2001), Ron Lembo, associate professor of sociology at Amherst College, confronts the social criticism that claims television is merely a form of capitalist control over the masses, and argues that individuals may indeed profit from their discourse with television.