Alums Using Social Media to Support Amherst

Kristen Spargo, director of advancement communications at Amherst College, spoke to The Republican (Springfield, MA) of the success the college has had using social media such as Facebook and Twitter for fundraising. Amherst has advertised its annual appeal on Facebook since 2010. “Almost 700 alumni have clicked through to our giving webpage,” she said. Read more here.

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Times Have Changed

1.     Percentage of prospective first-years who applied online to Amherst in 2003: 33

2.     Percentage who applied online in 2008: 89

3.     By the end of August 2008, number of members of the Amherst Class of ’12 Facebook group: 432

4.     Total number of students in the Class of ’12: 440

5.     Number of first-years who brought desktop computers to campus this year: 14

6.     Total number of students who have landline phone service on campus this year: 5