This is a past event
Science Center, Kirkpatrick

Innovation exists in every aspect of our lives whether working for a large company or venturing off on your own, the skills of an entrepreneur are universally applicable. In the E2 Speaker Series, we explore innovation and the culture of entrepreneurship on campus and in the world.
Innovation for the NEXT Economy:
Join co-founders Greg Genco ’10E and Matthew Rosenbaum ’11 as they discuss how innovation is paramount in the NEXT Economy. They will also discuss their new initiative—Generation Conscious and how their innovation is shaping the current and future generations to make a true impact on the world.
Generation Conscious:
Generation Conscious is a sustainable personal care product company. We teach students the true environmental cost of their consumption and provide them with sustainable resources to reduce their footprint. We aim to eliminate a half billion single use plastic toiletry containers that students throw away every year by providing them an affordable, eco-friendly solution to refill their personal care products on campus and in their dorms.
After graduating from Amherst, Genco started his career at UBS on the fixed income credit trading desk. He covered the consumer and retail group during the collapse of Sears, JCPenney, True Religion, J. Crew and many more. He transitioned into entrepreneurship where he worked to invest medical marijuana profits back into communities disproportionately affected by the war on drugs and private prison industrial complex. He’s also organized artists to form creative collectives to increase their pay. He believes the most effective companies look beyond profits to focus on the planet and people as well.
Rosenbaum started his career in journalism at ABC World News with Diane Sawyer where he worked on stories covering everything from politics to food safety to the world’s ugliest dog. A passionate environmentalist, he jumped at the opportunity to work on the climate change documentary series “Years of Living Dangerously” which aired on National Geographic. At Years of Living Dangerously and its successor organization “The Years Project,” he reported on the full extent of the environmental crisis and the grave threat it poses to our civilization. He believes the most impactful solutions are those which make sustainable choices both accessible and affordable.

Contact Info

Loeb Center
(413) 542-2265
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