Spring 2020

Psychology of Persuasion

Listed in: Psychology, as PSYC-239


Kyle Smith (Section 01)


This course provides an introduction to the topic of persuasion – the act of attempting to change the thoughts, feelings or behaviors of others. Lectures, primary source readings and assignments will focus on developing students’ understanding of the mental processes that control people’s reactions to persuasive messages. By examining scientific theories of persuasion, empirical research investigating the ways in which people’s minds can be changed, and real-world examples of successful and unsuccessful persuasion attempts, students will develop the ability to recognize, evaluate, create, and resist persuasive messages. Ultimately, students will use the knowledge they acquire in the course to design a theoretically-based persuasive campaign on a topic of their choosing.

Requisite: PSYC 100 or consent of the instructor. Limited to 25 students. Spring semester. Professor Smith.

If Overenrolled: My plan is to prioritize senior students and psychology majors.


2021-22: Not offered
Other years: Offered in Spring 2019, Spring 2020