Sandy Genelius

Sandy Genelius

Chief Communications Officer

I lead the team responsible for strategically telling the story of Amherst College; we do this with many tools, on many platforms, and to many audiences. Our responsibilities include the College’s website, social media, media relations, photography, videography, digital (including campus signage, the message center and select alumni communications, among other outlets), editorial content (including Amherst magazine), event production, crisis communications, athletics communications, internal communications and marketing consulting. I also work closely with the College’s senior staff to implement the communications aspects of the institution’s strategic plan and, toward that end, partner with most divisions across campus on a wide range of projects.

Pronouns: she/her/hers 

Suzanne M. Auerbach

Design Director for Print & Web Communications

I design and produce print materials and publications for Amherst Collge. My projects include: Admission publications, annual reports, posters, programs, postcards, calendars, music series and arts calendars, environmental banners, exhibition signage, museum catalogs and books.

Graphic design is a collaborative endeavor.  I work closely with the College photographer and web designer, as well as our editors.

The “visual representation” of the College—the creative manner that text and images are organized to tell Amherst’s many stories—is a central focus of my work, both for print and web. The recent introduction of our Visual Identity Toolkit, which provides design guidelines and graphic elements (font palette, color palette, symbols, a mammoth!) is a great resource for the College.

Contact me about the Visually Identity Toolkit, and other design, production and photo search questions.

Pronouns: she/her/hers

Davis J. Bannister

Events Assistant

I joined the Conferences and Special Events team as an Events Assistant in 2014. With the CASE team, I provides event logistics and operations support across a wide range of campus events, including major speaker events, student dinners, summer programs and Commencement. This support involves coordinating with external clients, vendors and agencies, and internal departments and service providers, as well as planning and executing promotional strategies, and designing event materials such as publicity displays and wayfinding signage. I also manage submissions to the College event calendar and message center, and maintain an inventory of event supplies. Before joining Amherst College, I worked as a student manager of campus center operations while studying film and video production at Fitchburg State University. 

Pronouns: he/him/his

Emily G. Boutilier

Editorial Director

I came to Amherst in 2006 and manage the editorial work in our office. This includes serving as editor in chief of the  quarterly Amherst magazine. It also includes leading our office’s news-writing operation; writing the biweekly E-News; choosing homepage quotes; editing reports and other print material; and editing and writing for many webpages across the College's site. I would love to hear all of your story ideas. 

Come to me with story ideas for the magazine and website, editing questions and anything you’d like to know about our news stories and features. 

Pronouns: she/her/hers

Marcus D. DeMaio

Video Producer/Production Manager

I produce, direct and edit videos that support the Communications strategy, telling the Amherst story to prospective students and Alumni. I pitch and conceptualize video ideas, document and live streams events, and provide footage for off-campus agencies (news organizations/schools/etc.). I aslo manage and mentor student videographers, and coordinate projects with outside production agencies/freelance vendors as needed.

Roberta L. Diehl

Roberta L. Diehl

Director of Digital Communications

As Director of Digital Communications since 2015, I lead the creative team responsible for produing online, print, photography and video content, setting strategies, prioritizing requests, and recommending and implementing tools to improve the efficiency of our work. The Digital Communications Team enhances and develops the College's website, photographs special events and daily activities, records major speakers and develops unique short videos about the Amherst community, and designs a range of publications, from posters to brochures to annual reports.

Contact me if you have questions, requests or suggestions related to web, print, photography or video. 

Pronouns: she/her/hers

Katherine D. Duke

Assistant Editor

I research and write feature-length and shorter articles for Amherst magazine and for the College’s website. I edit and proofread the magazine, as well as web pages, posters, brochures and other documents. I can also help you purchase an array of books about Amherst College. In addition to a B.A. in English from Amherst, I also hold an M.A. in creative writing from Lancaster University in England.  

Contact me with story ideas about the following departments/offices: Amherst alumni, English, Philosophy, the Multicultural Resource Center, the Women’s and Gender Center, the Queer Resource Center, or the Center for International Student Engagement.

Rachael A. Hanley

Director of Social and New Media

With a background as a journalist and social media director for independent schools, I joined Amherst College in February 2016. As the Director of Social and New Media, I manage the College’s social media platforms, work to engage and grow our digital audiences, and serve as the in-house social media expert for departments and groups across campus. In addition to curating content across multiple channels, I also run the student group AmherstSays, write for the website and other College publications.

Contact me for any help with social media or with ideas for breaking news, campus visitors or Science Center and Admission stories.

Caroline J. Hanna

Director of Media Communications

I joined Amherst in 2007 after working in the communications offices of two other prestigious universities. In my current job as director of media communications, I focus on protecting and bolstering the reputation of the College by identifying, developing and pitching stories to the media that reflect Amherst’s strategic priorities. I serve as the main contact for the local, regional and national press; coordinate interviews and visits with reporters; and, in partnership with Conferences and Special Events, help promote select special events. I also write for the website and other College publications, and play a major role in shaping Amherst’s communications strategy in emergency and crisis situations. As a member of the Town of Amherst’s Business Improvement District Marketing Committee, I embrace opportunities to collaborate with local businesses and Five College counterparts, in addition to my College colleagues.

Contact me with story ideas about the following departments/offices: President's Office, Biology, Environmental Studies, Neuroscience & Psychology, Physics & Astronomy, and Biochemistry & Biophysics.

Pronouns: she/her/hers 

Amanda L. Huhmann

Associate Director of Marketing

Austin J. Huot

Director of Conferences and Special Events

As the Director of Conferences and Special Events, I oversee the planning, logistics, marketing and execution of major events that are produced at Amherst College, including Convocation, guest speakers, multi-day symposiums, Fall Festival, City Streets, Lit Fest, the Pindar dinner series, and Commencement. In addition, I serve as the campus administrator for Amherst College’s room reservation software (EMS), providing support and training to campus users and working with departments to enhance operations. During the summer our team’s focus transitions to the College’s summer programs operation, hosting 40+ programs in 10 weeks.

Willa W. Jarnagin

Willa W. Jarnagin

Director of Web Design & Communications Services

I can help you and your department with myriad aspects of your web presence, from crafting your content strategy to heightening your visual impact, and more. Please don’t hesitate to contact me with any question, big or small. Behind the scenes, I work closely with the Web Services team in IT, specializing in SASS/CSS and various aspects of interface design. I also design and build custom sites, in either Drupal or WordPress (see The Common), and work with vendors on all kinds of projects. With a background in graphic design, typography, and illustration, I can also make original graphics for websites, social media, and more.

Craig E. Kaufman

Director of Athletics Communications

I oversee communications and publicity for the 27 NCAA varsity athletic programs at Amherst College. I provide external media relations to other colleges and to the local and national media, run the main Amherst Athletic College social media accounts on Facebook, Twitter and Instagram, and serve as the liaison to the NESCAC and the NCAA, providing statistics and nominating players for awards.

Melissa R. Martin

Assistant Director of Athletics Communications

Paula A. Mieczkowski

Room Reservations Manager/Special Events Specialist

My responsibilities include scheduling functions during non-class time for class required events; major college events; student groups, fac/staff sponsored events as well as external groups; advising campus on space availability, suitability, room arrangements, a/v supports and college policy on use of space; setting standards for us of campus space by external clients, issuing contracts, guaranteeing insurance compliance and external billing; advising and collaborate with internal and external event planners/coordinates support services that maximize use of campus resources to achieve client satisfaction; providing support for director of CASE; assisting with college annual and special events; processing all billing for events; purchasing event supplies; assisting with Commencement Housing, faculty/admin regalia for convocation & commencement, and primary event person for Fall Festival and City Streets.

Victoria M. Nardone

Events Assistant

As an events assistant for the office of Conference and Special Events, I am primarily involved with major speaker events and Commencement. I work with distinguished guest speakers and their representatives to coordinate event design, marketing, and logistics for both lectures and multi-day conferences. I also assist with Commencement and am responsible for coordination of the E dinner and Commencement Celebrations. Additionally, I support the Pindar Field dinner series, the seasonal festivals, and the Summer Programs operation.

Rachel L. Rogol

Assistant Director of Marketing

I work to develop effective, strategically-oriented communications that serve the mission of the College and, in particular, strengthen the reputation and impact of our arts programs and museums. I oversee the Arts & Museums websitecalendar and social media; the monthly Arts & Museums: Happenings Ahead enewsletter; and the fall and spring Arts at Amherst event brochures. I assist faculty and staff with promoting their events and initiatives, and strengthening the design, content and navigation of their websites. I also write for the website and other College publications, and play a major role in programming and publicizing LitFest, the College’s annual literary festival.

Contact me with story ideas about the following departments/offices/initiatives: Art & the History of Art, Center for Humanistic Inquiry, Center for Russian Culture, The Common literary magazine, Emily Dickinson Museum, Film & Media Studies, Folger Fellows, LitFest, Mead Art Museum, Music, Russian, Theater & Dance, Visiting Writers Series

Pronouns: she/her/hers

Maria Stenzel

Photographer/Photography Services Manager

William E. Sweet

News Writer

Takudzwa D. Tapfuma

Takudzwa D. Tapfuma

Assistant Photographer

As the Assistant Photographer, I provide technical and administrative support in visually presenting Amherst to the world. I am responsible for covering events, coordinating and executing photo requests such as faculty and staff portraits, post-production, and online archiving, among other responsibilities. I am a recent graduate (2017) of Amherst College.

As the Senior Writer at the Office of Communications, I write articles for the College's website and alumni magazine on a truly gratifying range of topics. I have also created communications pieces for other departments on campus. My time at Amherst began in early 2017, after having been an editor at several great-but-now-defunct magazines (including New England Monthly and Wondertime) and a writer for dozens of publications (such as the Boston Globe and plus alumni magazines (for Holy Cross and UConn). My journalistic philosophy is this: Every single person has a compelling story, if you just ask the right questions...

Contact me with story ideas about the following departments/offices: American Studies, Anthropology & Sociology, Asian Languages & Civilizations, History, Political Science, Black Studies, European Studies, Religion, Loeb Center for Career Exploration & Planning, and Admission & Financial Aid.

Pronouns: she/her/hers

Maryann J. Wood

Assistant to the Chief Communications Officer

I have been employed at the College since 1981. As the assistant to Sandy Genelius, the Chief Communications Officer, I manage her calendar, hotel and travel arrangements, schedule meetings and other tasks as assigned. I also serve as the Office Manager and oversee the daily operation of the Office of Communications. I manage the reporting of office budgetary expenses and reimbursements, including processing bills and monitoring the various office budgets. I manage the student payroll forms. I also assist Su Auerbach, the Design Director for Print & Web Communications, with various publications such as the Commencement programs, and I do proofreading jobs. I also manage the production of the College Directory and the College Catalog.

And did you know that the office provides a postering service to the college community? I have a crew of student workers who will post your posters in all academic and administrative buildings as well as in the residence halls. Please contact me if this is something of interest to you.