Rachael A. Hanley

Rachael A. Hanley

Director of Social and New Media

I manage the College’s social media platforms, work to engage and grow our digital audiences, and serve as the in-house social media expert for departments and groups across campus. In addition to curating content across multiple channels, I also run the student group AmherstSays and write for the website and other College publications. I have a background in journalism and institutional social media. I joined Amherst College in February 2016. 

Contact me for any help with social media or with ideas for breaking news, campus visitors or Science Center and Admission stories.

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Social Media Request Form

We can help with all aspects of your social media presence, including helping you create a social media account or managing an existing social media platform. Fill out our request form for help.

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We can help Amherst College faculty and staff who want to create and manage social media presences, either as individual professionals or on behalf of their academic or administrative departments

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Getting Started

Learn how to develop a social media plan that will help you define your audience, define your communication goals, and choose the best platform for your messaging.

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Best Practices

Following best practices will help you better engage with online communities, increase the value of your site, and best represent Amherst College.

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Appropriate Use Guidelines

We provide several tips for students, faculty, and staff for following the College’s policies and codes of conduct for all of our information-technology environments.